Newsletter in Odnoklassniki: communication with clients on OK

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OK is a well-known social network. But did you know that the messenger is used for business purposes to communicate with clients?  Newsletter in Odnoklassniki is a popular service that allows you to improve brand recognition, increase customer loyalty and attract new ones.

Man, telephone, magnifying glass, lamp

OK.ru became the prototype of the well-known US social network on page seo service classmates.com, founded  back in 1995. The Russian-language analogue of the project was launched in 2006 by Albert Popkov, a web developer from Yuzhno-Sakhalinsk, who initially considered the service nothing more than a hobby.



In this latest article, we will tell you what functionality the social network offers for interacting with users and how to correctly send messages in Odnoklassniki.

Newsletter in Odnoklassniki: service capabilities
Mass mailing in Odnoklassniki is effective for many reasons. Let's voice the main ones:

1. The social network is widespread in Russia and the CIS countries. According to the information portal RBC, more than 330 million people are registered on the service , and the monthly traffic of the site is almost 71 million Russians.

2. Mass mailing of letters in Odnoklassniki does not require a large budget. The cost of one notification starts from 24 kopecks , and payment is charged only for successfully delivered messages .*

3. The functionality of the messaging system is impressive. The platform supports communication on behalf of the brand, sending large notifications with media files, a call button / click-to-website button .

4. Sending messages in Odnoklassniki is absolutely legal . Sending service notifications is permitted both at the network administration level and by Russian legislation .

5. The process of sending mass messages is fully automated. The company's participation in sending messages to Odnoklassniki is limited to providing a user base and message templates .

6. The messaging service assumes simple and quick integration via API with the CRM system . On the SIGMA messaging website, the implementation process takes no more than an hour and requires several simple steps.

A female specialist sets up the mailing process in the CRM systemThe system takes over all further work , sending out messages according to the specified parameters. Upon completion, it collects and displays a detailed report in the personal account or the company's CRM .

We offer to shed more light on the process of setting up mailing to groups in Odnoklassniki. How to launch messaging in real time?

How to create a mailing list in Odnoklassniki: step-by-step algorithm
The process  of sending messages in the messenger includes  five simple steps . What they are  :

Leave a request to connect the service on the company's website .
Wait for a call from the manager and further instructions on how to launch a mass mailing in Odnoklassniki.
Upload your customer database to your personal account or CRM system .
Write the notification text for distribution on Odnoklassniki.
After the template is approved, the system starts sending  messages automatically , and upon completion, it collects and displays statistics in the personal account or the company's CRM.
A male specialist sets up messaging on Odnoklassniki and VKontakteOdnoklassniki, like VKontakte, can be considered official representatives of Russian government bodies on the Internet. Since December 2022, government agencies are required to have accounts on both social networks.

Congratulations — we have launched the mass mailing process in Odnoklassniki. We suggest enjoying the results of the work done and periodically getting acquainted with the statistics. Monitoring indicators is necessary, as in any other business process, for timely changes. What other action pool is useful for  productive messaging ?

What is important to consider when sending messages on Odnoklassniki
Before sending out messages to groups, you must  make sure that your clients have given their consent to send notifications. Otherwise, you will have to pay fines and settle the issue with the Federal Antimonopoly Service.
The messenger supports service mailing - notifications about the readiness of an order, registration or authorization on the site, etc. There is a separate account for sending advertising messages in Odnoklassniki .
Despite the low cost of the service, mailing in Odnoklassniki cannot be free . The final cost of the service depends on its volume: the more notifications, the lower the payment per message.*