Kleenex is one fantastic example

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There are other facial tissue brands, but people typically refer to all of them with the Kleenex brand name. That also means that many see that name on a shelf and immediately pick it up without much thought. If your brand differentiation needs improvement, consider any aspects of your pany that surpass petitor performance. Perhaps you have a larger product line or more customer satisfaction overall. Call attention to those things in future branding campaigns so that people bee more aware of those standout attributes.

Look for Missed Visual Branding Opportunities Brands have numerous intangible aspects. However, there are also many visual elements associated with them. They include: Color scheme Font type Logo Acpanying Lebanon Phone Number Data imagery When your brand has noticeable visual cues associated with it, people will unconsciously start to form opinions that may encourage them to take action. Thus, strong visual branding could support your pany’s success. Some consumers see the yellow McDonald’s arches and immediately think “hunger” or “food,” which likely increases customer traffic.



American Eagle Outfitters has both a distinctive font type and a large bird with outstretched wings on its materials. The font features the brand name in all caps, with the “outfitters” word slightly smaller than the other two and underneath them. Consider how you might make your brand elements even stronger. One way to do that is through nameplates. For example, you could have a screen-printed one made with your brand’s colors and logo, as well as the pany’s phone number.