The main tools of Internet marketing

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Internet marketing is not only search engine promotion and optimization of the site. There are many marketing tools that perform various functions, so it is important not only to know about them, but also to be able to use them correctly, because nothing is perfect and has its pros and cons.
Search Engine Optimization (SEO)

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Today, the purchase of any product or service in most cases begins with a search query. Therefore, the services of SEO-specialists have become very popular and search engine optimization is called the No. 1 tool in Internet marketing.

Search Engines Optimization - optimization of the site for search engines, with the aim of promoting it in the TOP-10 search results for the right keywords.

Incluseres:

    high clickability;
    good conversion;
    unobtrusiveness and lack of advertising effect.

Minuses:

    long deadlines for implementation;
    Lack of guarantees;
    dependence on search shopify website design  engine algorithms;
    the need for complex technical improvements, significant investments in the creation of content.

Contextual advertising

These are text ads or banners that are shown depending on the user’s requests. Potential buyers will be able to learn about your offer at the most appropriate time when they need it and they are looking for certain products and services in search engines.

Incluseres:

    Direct appeal to potential customers;
    priority in search results;
    It is not necessary to optimize the resource for search engine algorithms.

Minuses:

    low clickability, which depends on the subject and specifics of the site;
    obsession;
    The budget of the context is much higher than search engine optimization.

Email Marketing

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Advertising mailings by e-mail on the one hand are massive and inexpensive, but on the other hand - the percentage of conversion and efficiency are low. The newsletter on an anonymous and non-personalized customer base is likely to be ignored by customers and sent to spam. Postal marketing makes sense if you have your own developed address base, which will have to spend a lot of time, money and effort on creating. A competent and unobtrusive email advertising will help to establish a trusting relationship and customer loyalty to your company.



Incluseres:

    the possibility of selecting the target audience according to various criteria (character of activity, geographical location, etc.);
    small cost;
    wide range of target audiences.

Minuses:

    obsession;
    inefficiency;
    a high probability of getting under the spam filters of mail systems.

Blogging

Promotion and advertising in blogs is one of the most specific tools of Internet marketing. Discussing a product can be both a positive and a negative factor, as in any blog (be it is a corporate or page of a well-known, even friendly blogger, even a friendly blogger) there is a possibility of harsh criticism of readers. But the approval of the participants of the blogosphere can play the role of “viral” marketing – customers themselves willingly and voluntarily will tell friends and acquaintances about the product they like.