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How do we write (and how do we speak) to a search engine?
The difference is in the approach, we said. In this case, let's keep these two fixed points in mind:
When a user performs a voice search, they generally need a quick response that immediately offers them practical information. This is where the Google snippet comes into play!
Voice searches tend to be longer and more complex than written searches. You ask the search engine a complete voice query, but when you have a keyboard in your hand, you will hardly try to respect all the canons of phone number the correct language. When you type on Google, in fact, you aim to insert all the important keywords within the search, without beating around the bush. This means that SEO operators must master the precious tool of long-tail searches.
Voice search example: “ Siri, show me the latest news from Ansa ”
Written search example : “ ansa website ”
Voice searches will tend to enrich searches at a semantic level, allowing you to interact with the user in a new way and, above all, giving you the opportunity to answer very specific questions that require a direct answer, easy to consume and, if possible, already available from the snippet. This snippet, which we have already talked about previously, is a box within the SERP that shows the answer you are looking for, ready to consume, without pushing the user to select the results.
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