The Big Question: The Best Email Newsletters

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As a slew of GDPR re-permission emails flooded my inbox last month, I had ample opportunity to reassess what newsletters I would stay subscribed to. Those daily or weekly roundups that make it easier to keep abreast of what I need to read. Or the ones I almost never click on but which, for some reason, I signed up for anyway. During a lively Spin Sucks Community discussion, a community member called out how much they enjoyed Almost Timely, Christopher Penn’s (a Spin Sucks community and PR Dream Team member) email newsletter. I’ve now been a proud subscriber for a couple of weeks and can unabashedly say it’s amazing. That said, I also have to admit that I’m not too picky. It isn’t hard to win a spot in my inbox. And you? What are the best email newsletters you love seeing in your inbox every day, week, or month? What criteria do you consider before signing up? At what point do you unsubscribe? If at all? Does it Have to be PR- or Marketing-related? No.

In fact, out of the gate, let’s make something clear. We purposely didn’t ask “What are the best PR and marketing email newsletters?” This isn’t only about amazing PR or marketing content. It’s about what you make room for in your inbox. Why? Because sometimes, to be good at what we do, we need other-than-PR-perspectives. Anthony Baldini agrees: I absolutely love an independent daily subscription Timeshare Owners Email List email called Mister Spoils. Their third-party recommendation format is simple: Curate three Instagram profiles of interest, a cool Soundcloud song, a long-form article, and a link to some type of clothing or gear that’s usually sponsored. It strikes a tone with me because it’s dependable and almost always of good quality, and maintains an explorative tone. The PR takeaway from Mister Spoils is that consistent, quality substance—even in small amounts—will usually result in the formation of a hardcore group of fans. I’ve so much as gone out of my way to email the newsletter authors to let them know how much I enjoy waking up with their newsletter each morning. That type of fandom is what every company should strive to own as an audience subset.



Tori Hebert feels the same way: The Skimm is fun to read. The information you need in a conversational tone. I like that it’s not all business all the time. Girls Night In is a fun Friday treat. Recipes, cute dog photos, and funny gifs, product and book recommendations, thought-provoking articles. The Best Email Newsletters: Hubspot Okay, I know we just said that the best email newsletter(s) didn’t have to be PR- or marketing-focused, but that doesn’t mean respondents didn’t chime in with those as well. And when you’re talking about consistent, value-add marketing content, it probably doesn’t come as a surprise that Hubspot made the grade. This was, reportedly, an easy one for Teresa Walsh: The email newsletter I knew I had to stay subscribed to was Hubspot. As a marketer, this is a must. This daily newsletter is full of industry tips, software advice, case studies, etc. I don’t always read every article they send me, but I skim read for the ones most relevant to me.