More about the Pilar Page

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The pillar page is responsible for the Topic Cluster structure, because it works as the base content for all the material available on your website. Every most generic keyword should be addressed here to increase the organic graph within your website.

This is why all other content (called clusters here), related to this ge Chinese Overseas Asia Number Data neral keyword, must be linked throughout the text, taking the user to the other pages on the site.

And to do this, there are two pillar page formats: epics and references.

1. Epic Page
The content of this page must be complete on the subject to be discussed, to bring all the information to the user in a single place.

You must have already come across a page like this, because it includes an index, with all the topics to be covered throughout the text, in addition to having links that direct the reader to the specific part of the text, very characteristic of texts in the Wikipedia, for example. One of the reasons why they are always the first pages that appear on Google when we type a keyword, whether it is the main one or related terms.

Because it is denser and more complete content, it is difficult for the user to consume everything in a single access. And that's why these pages are able to generate more leads. So, the tip here is to make this content available for download, so the user can access it whenever they want and you can have more accurate information about your readers, in addition to getting their contact details.

2. Reference Page
These pages are simpler to make than epic ones. This is because the content here is not fundamental, but rather the link you are making available to your readers. The idea is to include references from internal links or partner sites on a given topic.



More about Clusters
Now it's easier to understand what Clusters are, right? All the content on your website will use the pillar page as a base. Here you can work on long-tail keywords.

But not only content with more specific subjects fits into the category, it can also be landing pages and other communication channels, such as YouTube.

This creates a semantic universe for your blog, which provides a better experience for the website user and consequently in Google rankings.

It's a good idea to schedule a brainstorm with your marketing agency to discuss the strategy and think about general and long-tail keywords.