Big Insta study, power of influencers, peak season

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Dear readers, already knew? Pamela Reif has 34.28 percent of her posts paid for by a total of 53 different brands - at Dagi Bee only 5.12 percent of all posts are “sponsored”. Where do these numbers come from? The company “Parfumdreams” used a specially developed AI tool to analyze more than 390,000 posts from the 1,000 German Instagram influencers with the highest reach . In addition to the purchasability of an influencer, the evaluation shows, among other things, which brands and industries rely most heavily on the support of creators. Source: parfumdreams.de Take some time for the study, it provides some exciting insights, especially for the fashion, beauty and food industries .

The fashion giant Zalando, for example, tops the charts of the most active companies with 119 different influencer collaborations . And Colombia Phone Number List  if you personally don't value advertising in your Insta feed? Then just follow prominent footballers or controversial artists like Bushido - they post little to no paid content. As always, you can find further trends and news from the influencer economy in this newsletter. Have fun while reading! 1. This is how great the power of influencers is The American internet star Kai Cenat triggered a major police operation with a single post.



He invited his fans to a meeting in Union Square Park in New York and promised gifts. Thousands came - but when their idol didn't show up, the disappointed crowd began to riot. The campaign shows how big the influence of individual influencers is. If channeled correctly, brands can benefit enormously from the pull of internet stars. Source: stern.de 2. Food influencers reach millions 35 percent of the influencers with the highest reach advertise food or drinks , as the above-mentioned study by Parfumdreams shows. This makes the food sector the second most important partner of the influencers examined. According to the evaluation, the discounter Aldi achieved the highest reach, followed by five other supermarket chains.