According to the association for the development

pustujoydi@gufu

In this way the client's social environment also becomes a direct stakeholder and not an indirect one as until now. Consumer empowerment becomes evident more than ever .. Keys to consistency between channels . Multichannel communication strategy as a multichannel consumer in an increasingly digital society the informed citizen of eco porter .; castell [ a b] evolves to new habits consumption and media diet that transfers brands in their relationship with them in relationships of mutual appropriation cardoso.

This new perspective turns the customer into a demanding interlocutor of the desired channel as a consumer and not the channel offered by the brand.of customer experience dec .  the three keys to the adequate development of a good Digital Marketing Service multichannel strategy are – create and maintain complete customer profiles that allow us know their movements and preferences martínez arroyo et al. In this sense the future relationship model must have the dimensions of previous experience and level of brand reputation that define the customer's expectation of the interaction.



Therefore the complexity of the process its level of adoption and its sociographic profile will be moderating variables. – personalized interactions the message must not only be relevant and timely it must be personal . All aspects of usability in its broadest sense will be relevant and which we will now mention. Not only should the message be relevant and timely it should be personal. This aspect is essential in the electronic channel process to achieve the desired climate of intimacy. All aspects of usability in its broadest sense will be relevant and which we will now mention. – always the right message in the right place and at the right time.