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You develop new products for new markets. production of solar panels for private households In addition to a growth strategy you can or must choose a stabilization or downsizing strategy depending on your position and market situation. A strategy consultancy always first evaluates the company's position in the market or in different markets on the basis of a detailed market and competition analysis.

Different scenarios regarding assumptions about future developments then form the starting point for C Level Contact List defining a strategy. The corporate strategy is largely ultimately decided by top-level management. Business Unit Strategy The business area strategy is derived from the corporate strategy. It thus follows the goals defined there and focuses on strategic competition-oriented decisions. With Porter's approach  between three basic orientations: Cost leadership - Your focus is on maximum efficiency throughout the value chain Differentiation.



You differentiate yourself from the competition through uniqueness quality innovation design. Niche strategy – You withdraw from the competition in the overall market and specialize in a worthwhile niche. Middle management is usually entrusted with this task. In the case of cost leadership for example it is important to optimize all processes of corporate value creation from the point of view of efficiency.