This data includes information such as quantity

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When it comes to smartphones, everyone may think that Galaxy is doing the best, but in reality, the iPhone has tremendous competitiveness. GFK, the leader in market research GFK Market Research Data from GFK If you start market research, I would like to recommend that you check GFK materials first. This is because it is a research agency that has the most data on sales among the data on sales volume, sales, and profit and loss mentioned earlier. GFK provides data on sales of most electronic products around the world. Electronic products are not just about categories, but also include data for each model. And rather than providing it by country, it is provided by subdividing it at the city level of that country. In fact, as far as I know, there is no company that provides this level of information.


Around 2010, when I was working on cameras, we were providing the same level of Cambodia Phone Number Data information as I mentioned above, and because we have that history, we can provide an analysis like the picture above. In other words, it is possible to report whether global TV sales have increased or decreased based on sales, and whether they have increased or decreased by TV inch. It is known that GFK handles data as follows: 1. POS data collection GFK collects sales data from retail stores and online stores. of products sold, price, and sales time. Of course, since we receive data from contracted companies, we cannot say that we completely cover the entire market. GFK’s know-how may be hidden here. 2. Market research We identify consumers' purchasing preferences, brand awareness, etc. through consumer surveys and focus group interviews. This is already being done by other companies. Of course, it becomes even more powerful when combined with the POS data mentioned earlier. 3. Competitive analysis Analyze competitors' products, prices, promotional activities, etc.



Having POS data means knowing the price changes for a model, and linking this to each company's promotional activities can provide more powerful analysis. 4. Industry trend analysis We investigate overall trends, new product development trends, and technological innovations in the electronics industry. If you can analyze the market and player competition through POS data, you can also analyze overall industry trends, such as flat TVs or smartphones. That's why I trust the data of a company called GFK the most. Numbers you must check in market research results GFK market research from GFK When analyzing consumer research results, it's important to look at some key numbers and background information.