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But can get expensive. If you’re in need of some lower-cost alternatives, we’ve got you covered! Here are three ways to target your competitors on Google without Search and three more ways to target your competitors on using paid social. Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

I believe it was last fall when a colleague of mine told me that account-based Benin WhatsApp Number marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place. And according to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! account based marketing stats Image via Slideshare Working in customer success at the time,

But also having a background in marketing, I was instantly intrigued. A constant issue I’ve seen at different places of employment is the ability to properly align sales, success, and marketing. Could account-based marketing be the magic fix? Marketing to specific high-value accounts seemed promising, but challenging. How can we really do this effectively over a 40-50 hour work-week? But before pondering this, a critical question must be answered: What exactly is account-based marketing? What Is Account-Based Marketing, or ABM? Account-based marketing is a strategic marketing strategy where key business accounts are marketed to directly, as units of one (compared to the typical one-to-many approach).