Works with the idea that as social beings

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We live in groups and want to feel part of them. This causes people to unconsciously make decisions based on what people think or the expectations they have of us. Companies rely on this trigger by showing how many people have already trusted the brand and exploring what customers have to say about it through testimonials and case studies. This social proof generates connection with people, who tend to trust your brand more. Soluções industriais , for example, the largest b2b marketplace in latin america, has a part on its website homepage dedicated to its success stories. Authority mental triggers for sales focused on authority show more credibility for those who are recognized as authorities in a certain segment or group. This authority must have been conquered, for this it is necessary to build relationships and gain people's trust.

With this in mind, the marketing and sales sectors must build authority in their niche to win over customers. Creating a blog is great for this, as it allows you to showcase all of the brand's knowledge and expertise in its area of ​​activity. Ideal marketing , for example, works very well with its content on the blog and brings all its digital marketing, management and Bank user number data Sales know-how through it. Reciprocity reciprocity is one of the mental triggers for sales that produces the most results, as human beings like to give back what they receive. Therefore, if you want a user to take an action, offer some valuable benefit in return. This trigger is widely used in inbound marketing. Therefore, many blogs offer relevant material for free. In return, it expects the website visitor to leave their contact details and make it possible to send messages, allowing them to go through the company's customer nurturing process. Ideal marketing, which we have already mentioned, works a lot in this way on its blog.



Purpose simon sinek is the author of bestsellers such as “start with why” and “find your why”, as well as being the founder of the company start with why, which offers resources to inspire people to do what motivates them most. A reference for entrepreneurs around the world, he says that people don't buy what you're offering, they buy the purpose of it in their lives. For brands, defining a purpose is a way of humanizing themselves and generating identification with the public. Therefore, start with “why” to base all your strategies. A practical example of mental triggers for sales based on why is what the lego company does. Do you think they sell toys to children? If so, you were wrong! Lego inspires and develops the builders of tomorrow. This mission explains exactly what the brand does and awakens people's identification. And all this in a fun and striking way. Anticipation the mental trigger of anticipation instigates the public about what will be offered to them.