Query Local nella Voice Search

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The 2016 Internet Trends Report found that 22% of people use voice search to find local information . It makes sense why people use cell phones on the go.The % of those who go to an activity after carrying out a search: telephone vs PCGoogle revealed that “near me” searches have grown by more than 130% year-on-year . People widely use the search query to find a certain “something to do” in their immediate vicinity.



It goes without saying that this is a phenomenon linked to Special Data  the use of mobile devices. Voice search makes these “near me” searches faster and easier for the user.In general, those who carry out a local search of this type are motivated to purchase: data shows that 50 % of local mobile searches end with a visit to the store.Given that users who use local queries have a very strong predisposition to purchase / conversion, it appears increasingly strategic to understand how the optimization process of a digital asset can be integrated into this optimization process to provide the user with our result first .It therefore seems clear that local businesses (services, restaurants, shops, etc.) have a lot to gain if they pay attention to the vocal optimization of a website .The evolution, from SERPs to VERSOIn the Vocal Search field, talking about SERPs is prehistoric stuff! There are already those who talk about VERSO, an acronym that stands for Vocal Engine Result Search Output .When we examine the SERP of a search carried out from computers or mobile devices, we find a very long list of results. Although research shows that the first 3 results receive around 50/55% of organic traffic (cumulative CTR in the top positions), in voice search the window is even narrower. Usually voice devices tend to report the first results and often the user is not willing to listen to more than 3 results.





It therefore seems clear that being at the top of this extremely limited ranking can be decidedly important.The primary use of voice queries remains rooted in personal assistance . Both teens and adults primarily use voice search to make calls and ask for directions.Types of vocal queries based on age: adults vs teenagersThe 3 most used types of voice queries: teenagers and adultsSuppose a user wants a haircut. Performs a voice search for salons. In this case Google returns the closest salons with their addresses, distance from the user's location, times and reviews.Therefore the research produced the desired result for us (getting a customer) but did not involve our website. The user found us without going through the website.