Based on this search volume

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In general, for most keywords, there are 4 spots available at the top of the page and 3 more at the bottom of the page. Since 75% of users never venture beyond the first page of Google , these front-page ad spots are still in high demand among advertisers. To simplify, for an almost similar ad, if advertiser A offers €4 per click while advertiser B offers €3.

50 per click, assuming that they are both the highest Phone Number Data bidders, advertiser A will take first place while advertiser B will take second place. This one position difference may seem insignificant, but when you consider average click-through rates based on paid ad positions, it becomes clearer why a position 1 is so valuable. The graph below illustrates the average percentage of clicks obtained by a paid result according to its position on Google.



Source: As you can see, the first position receives on average almost 8% of clicks for a given keyword. Compared to second place, that’s almost 3% more. Going back to the keyword example we looked at earlier, “online banking,” that keyword alone has about 93,000 searches per month. here are the clicks the top 4 ads would receive: Position 1 – 7.