Observation :

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They can be done in person or online, through questionnaires or videos. Quantitative market research Quantitative market research has a scientific objective, that is, it describes general and standard characteristics of a large number of people. The results obtained are considered numerically. In this case, the aim is to know the routine, profile, frequency, characteristics or attributes or to test the hypotheses. This type of research is structured and repetitive, containing multiple choice questions and also commonly presented in the form of identical questionnaires for all respondents.

It should also be remembered that they can be USA WhatsApp Number Data temporary (or Ad Hoc) investigations, carried out only once; continuous , when it is carried out at regular time intervals with a fixed sample, trying to detect the trends of a set of clients. Quantitative research tends to have a lower cost. Online surveys can be taken for free through sites like Survio , SurveyMonkey , and even Google Forms . After defining your research briefing, it is time to move and put the plan into practice in the step called field work . This is when the actions begin to reach the public and, at the end of the term, you will have information at hand. Data collection There are various ways to obtain information, both quantitative — such as gender and age — and qualitative, referring to interests, tastes and problems.



To collect data, you can use in your market research: Observation : If the sample is a type of public that can be observed to determine behaviors, habits or visual characteristics; Interview : With people who interact within the market niche of your interest, thus achieving closer contact about their opinion. Always remember that an interview is much more open to expression than a survey; Survey : You have defined exactly what information you need from the public, this method is widely used to obtain timely and decisive information for solving the problem; Secret customer : Recognize the type of companies that work within your segment and make a visit or purchase taking into account every detail that you consider important for your company.